OUR STORY
Built With Resilience.
Filled with Personality.
Dime Store Diva is more than a place to shop.
It reflects Leonie's love for Biloxi, her eye for the unexpected, and her belief that shopping should always feel personal, memorable, and fun!
THE WOMAN BEHIND THE DIVA
Meet Leonie
Leonie is a lifelong Biloxi native who has spent more than 20 years serving her community.
Many of her customers began as salon clients, neighbors, and friends.
For Leonie, it’s never been just about the sale. It’s about creating a place where people feel seen, valued, and welcome. You’re never just another transaction, you’re greeted like an old friend and leave feeling like family.
ROOTED RIGHT HERE
A Belief in
Downtown Biloxi
When Hurricane Katrina changed Historic Downtown Biloxi forever, Leonie chose to invest where others saw uncertainty. She believed in the resilience of her community and its ability to rebuild, one small business at a time. That belief led to Lavish Salon and, years later, Dime Store Diva; both rooted in the heart of Downtown Biloxi.
She then served in Mayor A.J. Holloways Rebuilding the Renaissance committee, helping shape the vision for Biloxi’s recovery. That same belief in community, possibility, and creating something meaningful continues to inspire Dime Store Diva every day.
THE DREAM TAKES SHAPE
From Relationships
to Retail
Dime store Diva officially opened in October 2024. It's foundation was built through decades of relationships, creativity, and personal service.
The boutique reflects Leonie's personality and her love of helping women feel beautiful, confident, and happy.
Every item is intentionally curated.
Every display is thoughtfully arranged.
RESILIENCE & A SISTER'S LOVE
The Encouragement
Behind the Dream
Leonie knows that even in our most difficult seasons, something beautiful can emerge.
Her sister was Leonie's driving force, biggest cheerleader, and most honest critic.
Even while courageously battling ALS, she encouraged Leonie to pursue this dream.
She passed away shortly after the boutique opened, but her encouragement remains in the laughter, relationships, and celebrations of life's small joys.
WELCOME TO THE COTTAGE
The Story Lives on Rue Magnolia
Today, Dime Store Diva is housed in a charming 1837 cottage on Rue Magnolia in Historic Downtown Biloxi. It's a place where shopping naturally turns into conversation and where every room holds something unexpected.
"The Dime Store Diva experience is intentionally personal.
My customers know they're shopping with me,
not just from me."
-Leonie
CURATED WITH INTENTION
What Makes a Diva
Genuinely Personal
Experience personalized service that makes every visit feel like catching up with an old friend.
Proudly
Local
Supporting local makers, small businesses, and the continued growth of Downtown Biloxi.
Welcoming to Everyone
Inclusive sizing,
LGBTQ-friendly hospitality,
and personal style
for every woman.
Now You Know the Story, Come Be Part of It.
Visit our historic cottage in Downtown Biloxi
or discover something fabulous online.
